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Is Your Digital Marketing Strategy S.M.A.R.T?

How to Set SMART Goals?

Goals are a kind of road map that will give your business a direction on their growth journey and enhance the attainment of vision towards the final destination. Without the right strategy, your organization will drift forward without any real sense of direction. And year after year you will wonder why your business doesn’t seem like making any real progress.

Every digital marketing agency should effectively manage the right utility channels to achieve goals and objectives. Regularly implementing the evaluated goals allows a digital marketing agency to understand where their performance is heading and what needs to be improved.

Determining goals can be a daunting task if done without a specific process. Having a clear format and goal development process will enable you and your business to build an effective roadmap toward success. SMART is a technique that you can use while building goals. It outlines your business goal in an easy and clear format.

If you don’t know where your business is going, and you are encircled with confusions how can you expect to move in a right direction, here is a checklist of the key elements you should consider:

Why Digital Marketing Strategy?

A digital marketing strategy is a well-formulated proposal to attain your business vision. The plan includes a SWOT Analysis, business goals and the actions that are necessary to achieve your goals.

Digital Strategy – A Must For All Business:

50% of business owners and inexperienced marketers engage in random acts of digital marketing I.e. without any strategy.

The differentiation in the success or failure of your business depends on your digital marketing strategy.

Without a digital strategy, digital marketing is a waste of time and money.

Specific – What exactly do you want to achieve?

Goals should be as specific as possible. They should communicate exactly what is expected. Specific goals explain what is involved and what outcome should be achieved.

Your digital marketing goals should be specific, meaning they should be well elaborated and clearly described. If you want to intensify sales or website traffic with digital marketing, define the goals with definite numbers.

Measurable – How will you know when you’ve achieved it?

Goals need to be measurable in order to be effective. It should be clear when goals and objectives are met. They should specify how much or how many. Measurable goals allow a person to identify when their business goals have been accomplished. Your digital marketing strategy and goals should be easy to measure using quantitative data.

Achievable – Is it something you can realistically achieve?

You can’t expect your small business to grow overnight without any digital marketing strategy. The achievement of a goal should always be within reach. When goals grow challenging, they seem to be unattainable, the business gives up without even trying.

They should always be achievable. There’s nothing wrong with being optimistic about your digital marketing strategy, but you should create goals that are realistically achievable.

Relevant – Why is this applicable to your business?

No businesses have the exact same needs, so it’s important that your digital marketing goals are relevant to your business needs. Your digital marketing strategy should meet your ultimate business goals.

It is important to ensure that the acknowledged goals are relevant to a specific purpose and is in accordance with the business mission, vision, and values. This helps to keep the goals developed by different departments aligned with the utility’s overall strategic plan.

Time-Based – When do you want to achieve your goals?

Finally, your digital marketing objectives should be time-based. It takes time to achieve a business goal fruitfully, and without a time – frame this will not be an effective way to measure your business success.

Thus, your business goals should always have a time frame. Common goals do not establish a time frame which keeps you away to accomplish your business objectives. Time frames are important because they encourage you to move your business forward.

So, there you have it all now.  A simple checklist you can use when setting goals for your business or for those you will lead and manage.  By implementing these simple techniques, you can provide a clear path toward success for your business and for others.

If done right, i.e. SMART strategy with SMART digital marketing agency will ultimately help you achieve SMART goals, resulting your business journey towards a better future.

Picture of Vivek Chandanshiv

Vivek Chandanshiv

Vivek is helping businesses Attract the RIGHT customers | Branding & Website Growth Strategist | Founder @Fundamenta

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