Stop Losing Crores in Silent Brand Trust Leaks — Close Bigger B2B Deals with Confidence.
We help serious B2B companies build buyer confidence through trust-led positioning, sales-driven design, and conversion-ready brand systems — so they close faster, win bigger, and charge premium.
- Over ₹600 Cr+ of B2B sales influenced by our clients
- 8/10 brands closed a deal within 45 days of working with us
- Trusted by brands in 5 industrial sectors across 3 continents
- 120+ investor decks, websites, and brand systems deployed
What Happened After They Rebuilt Trust
How B2B Brands Like Yours Closed Faster with Trust-First Branding
Fundamenta® x Cognate Composites
Industry: Plastic Manufacturing
Conversion-Optimized Positioning + Website
We transformed Cognate’s image from a local supplier into a trusted composites systems brand. The new homepage, messaging, and UX helped them win an OEM contract in under 30 days and raised close rates by 3x.
Fundamenta® x Harmony Organics
Industry: Chemical Manufacturing
Investor-Ready Brand Story & Pitch System
We built a credible investor pitch for Harmony Organics, positioning them as a next-gen chemical solutions company. The deck helped them initiate three high-value VC conversations and confidently communicate their R&D advantage.
Fundamenta® x Bharat Tanks & Vessels
Industry: Oil & Gas Energy
Global-Ready Brand for International Expansion
Bharat Tanks’ booth branding and profile rework gave them a Fortune 500-ready look. At a French trade show, their redesigned brand kit helped close two new distributors and led to interest from a European EPC firm.
Fundamenta® x IGBpro GmbH
Industry: Industrial Expansion Incubator
Brand System for Industrial Expansion Enabler
IGBPro needed to convey scale, structure, and global readiness. We built a brand identity and multi-language website system that established them as a serious entry-point partner for EU–India industrial growth.
Fundamenta® x JSat Automation
Industry: Industrial Automation
Brand Ops & LinkedIn Marketing System
For JSat, we built a high-frequency content engine and positioning line-up for industrial automation. Their monthly LinkedIn engagement grew 3x and 2 new inbound client leads converted within the first 45 days.
Fundamenta® x Continental Interlink
Industry: Corporate Transport
Trust-Led Rebrand & Corporate Website
Their sales reps had the message, but the brand looked fragmented. We created a strong positioning system, visual identity, and website that now supports bulk B2B deals — including 2 new enterprise fleet contracts in 60 days.
Fundamenta® x Logical DNA
Industry: B2B IT Consulting
Trust-Led Web Presence for B2B SaaS Consultancy
We translated their complex value proposition into a clean, conversion-ready website. Within 45 days of relaunch, LogicalDNA reported shorter sales cycles and improved engagement on both demos and follow-up decks.
Fundamenta® x Thrivent Capital
Industry: Corporate Finance
On-Demand Content System for a Finance Brand
With daily content, pitch-ready slides, and investor-aligned messaging, Thrivent now looks like a category leader in corporate lending. Result: 3 investor pitch decks sent, and one closed pre-Series A round.
Case Studies That Closed Deals
How B2B companies fixed their brand—and their close rates
Thrivent Capital's Strategic Brand Overhaul Driving Multi-Million Dollar Success
How We Revamped Their Brand Identity and Positioning to Secure High-Value Deals and Market Leadership
Continental Interlink's Comprehensive Rebranding Driving Fortune 500 Client Wins and Operational Growths
How We Transformed Their Brand Identity and Positioning to Attract Top-Tier Clients, Boost Awareness, and Expand Their Fleet
Spot the Silent Trust Leaks Costing You Crores
If you see 2 or more of these, your brand isn’t just underperforming — it’s bleeding trust.
Brand & Messaging Trust Leaks
- Your homepage doesn’t clearly explain what you do in 10 seconds
- Buyers say “we’ll think about it” even after solid pitches
- You’re stuck with a logo, not a strategic brand
- Your team says different things when asked what you stand for
- You look small, early-stage, or outdated — even when you’re not
Sales & Website Trust Leaks
- Website traffic is coming in, but leads aren’t converting
- You have no sales kit, pitch deck, or consistent follow-up assets
- Your visual identity looks generic or inconsistent
- You have offers, but they’re not packaged to sell
- You’ve been told to “just post more content” without a real system
Trust leaks are silent, but expensive.
Fix them before your next big opportunity slips away.
What our clients say
Who we serve
Built for companies who don’t just want to look good—they want to be trusted.
Not every business is our fit—and that’s intentional.
We work with B2B founders, marketing heads, and teams who want their brand to actually support revenue growth.
Our best clients are in industries where:
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The product is strong, but perception is weak
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The market is competitive, but brand clarity is missing
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They’re great at delivery, but their digital presence holds them back
Whether you’re scaling, fundraising, or entering new markets, we build the brand systems that help you get taken seriously—faster.
Need your brand to punch above its weight?
Let’s build the trust layer that closes the deal.
Industries we serve Industry 4.0PharmaceuticalCorporate FinanceOil & GasTransport & LogisticsRobotics & AutomationConsumer TechSaaS & Web3Chemical
Brand Systems That Build Trust and Close Bigger Deals
Our 4 core offers are designed to fix silent trust leaks, clarify your brand’s value, and give you the assets needed to pitch, sell, and scale — without looking like you're winging it.
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Free Trust Leak Audit™
Find what’s silently killing your conversions
We’ll audit your website, deck, or brand touchpoints — and send back a video breakdown showing the 3–5 silent trust leaks that are costing you deals, clarity, and conversions.
- Loom video breakdown (in 48 hours)
- Trust scorecard + visual proof
- Strategic insights to fix fast
Best for B2B founders who want clarity before investing.
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Brand Foundation Sprint™
For early-stage or repositioning brands
A sharp, fast-track sprint to get your brand’s core in place. We help you clarify your value, refine your messaging, and build the minimal visual identity needed to look credible and consistent.
- Brand strategy workshop
- Messaging & positioning
- Visual identity system
- Brand kit and clarity doc
Ideal if you’re launching, pivoting, or need to stop looking DIY.
2
Sales-Ready Brand System™
For growing B2B businesses ready to scale
We overhaul your brand for revenue readiness — fixing positioning, building your website, and creating the brand experience buyers expect. This is the full system that moves you from ignored to in-demand.
- Complete brand messaging & copy
- Full visual identity + design system
- Conversion-first website
- Sales decks, lead magnets, pitch kits
- Launch-ready collateral
Ideal for B2B brands selling high-ticket or closing enterprise deals.
3
Brand Ops Partner™
For teams that need ongoing creative & brand support
You get us as your external brand & marketing arm. We help with daily brand maintenance, new sales assets, LinkedIn marketing, and everything in between — always aligned with your positioning.
- Monthly design/content drops
- On-demand decks, profiles, assets
- LinkedIn marketing support
- Strategy + execution in sync
Ideal if you’ve already launched and need consistent brand momentum.
If buyers aren’t moving forward, there’s usually something small in the way — positioning, messaging, the way your brand shows up. Fix those trust gaps, and everything changes: faster decisions, less negotiation, bigger deals.
From Trust Leaks to Sales Wins
B2B insights, frameworks, and fixes to make your brand work like your best closer.
Vivek Chandanshiv
Founder & Trust-Led Brand Strategist
For over 12 years I’ve helped B2B companies fix what’s quietly killing their deals — trust leaks they don’t even realize are costing them revenue.
Through positioning, brand systems, and strategic design, I help you build trust where it matters most — so you close bigger, faster, and at premium value.
We don’t design to impress. We build brands that convert.
Fundamenta was built because too many brilliant businesses were being undervalued — simply because their brand couldn’t hold the weight of what they offered.
We aren’t here to chase trends or awards. We’re here to fix perception problems that silently cost companies their biggest opportunities.
Our focus?
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Clear messaging.
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Strategic positioning.
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Trust-driven websites and sales systems.
We work best with companies who’ve outgrown their DIY phase and are ready to own their space — with confidence, consistency, and conviction.
- Trusted by 50+ high-stakes B2B teams across 8+ industries
- Helped brands close faster in 3 continents & 5 industrial sectors
- 120+ brand systems, investor decks, and conversion websites delivered
- Backed by ₹100+ Cr in revenue influenced across client pipelines