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Stop Losing Crores in Silent Brand Trust Leaks — Close Bigger B2B Deals with Confidence.

We help serious B2B companies build buyer confidence through trust-led positioning, sales-driven design, and conversion-ready brand systems — so they close faster, win bigger, and charge premium.

What Happened After They Rebuilt Trust

How B2B Brands Like Yours Closed Faster with Trust-First Branding

Case Studies That Closed Deals

How B2B companies fixed their brand—and their close rates

ThriventBuiz CardWebsite Studio

Thrivent Capital's Strategic Brand Overhaul Driving Multi-Million Dollar Success

How We Revamped Their Brand Identity and Positioning to Secure High-Value Deals and Market Leadership

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Continental Interlink's Comprehensive Rebranding Driving Fortune 500 Client Wins and Operational Growths

How We Transformed Their Brand Identity and Positioning to Attract Top-Tier Clients, Boost Awareness, and Expand Their Fleet

Spot the Silent Trust Leaks Costing You Crores

If you see 2 or more of these, your brand isn’t just underperforming — it’s bleeding trust.

Brand & Messaging Trust Leaks

Sales & Website Trust Leaks

Trust leaks are silent, but expensive.

Fix them before your next big opportunity slips away.

What our clients say

Who we serve

Built for companies who don’t just want to look good—they want to be trusted.

Not every business is our fit—and that’s intentional.
We work with B2B founders, marketing heads, and teams who want their brand to actually support revenue growth.

Our best clients are in industries where:

  • The product is strong, but perception is weak

  • The market is competitive, but brand clarity is missing

  • They’re great at delivery, but their digital presence holds them back

Whether you’re scaling, fundraising, or entering new markets, we build the brand systems that help you get taken seriously—faster.

Need your brand to punch above its weight?

Let’s build the trust layer that closes the deal.

Industries we serve Industry 4.0PharmaceuticalCorporate FinanceOil & GasTransport & LogisticsRobotics & AutomationConsumer TechSaaS & Web3Chemical

Brand Systems That Build Trust and Close Bigger Deals

Our 4 core offers are designed to fix silent trust leaks, clarify your brand’s value, and give you the assets needed to pitch, sell, and scale — without looking like you're winging it.

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Free Trust Leak Audit™

Find what’s silently killing your conversions

We’ll audit your website, deck, or brand touchpoints — and send back a video breakdown showing the 3–5 silent trust leaks that are costing you deals, clarity, and conversions.

Best for B2B founders who want clarity before investing.

1

Brand Foundation Sprint™

For early-stage or repositioning brands

A sharp, fast-track sprint to get your brand’s core in place. We help you clarify your value, refine your messaging, and build the minimal visual identity needed to look credible and consistent.

Ideal if you’re launching, pivoting, or need to stop looking DIY.

2

Sales-Ready Brand System™

For growing B2B businesses ready to scale

We overhaul your brand for revenue readiness — fixing positioning, building your website, and creating the brand experience buyers expect. This is the full system that moves you from ignored to in-demand.

Ideal for B2B brands selling high-ticket or closing enterprise deals.

3

Brand Ops Partner™

For teams that need ongoing creative & brand support

You get us as your external brand & marketing arm. We help with daily brand maintenance, new sales assets, LinkedIn marketing, and everything in between — always aligned with your positioning.

Ideal if you’ve already launched and need consistent brand momentum.

If buyers aren’t moving forward, there’s usually something small in the way — positioning, messaging, the way your brand shows up. Fix those trust gaps, and everything changes: faster decisions, less negotiation, bigger deals.

From Trust Leaks to Sales Wins

B2B insights, frameworks, and fixes to make your brand work like your best closer.

Vivek 2024 DPFundamenta V2 80

Vivek Chandanshiv

Founder & Trust-Led Brand Strategist

For over 12 years I’ve helped B2B companies fix what’s quietly killing their deals — trust leaks they don’t even realize are costing them revenue.


Through positioning, brand systems, and strategic design, I help you build trust where it matters most — so you close bigger, faster, and at premium value.

We don’t design to impress. We build brands that convert.

Fundamenta was built because too many brilliant businesses were being undervalued — simply because their brand couldn’t hold the weight of what they offered.

We aren’t here to chase trends or awards. We’re here to fix perception problems that silently cost companies their biggest opportunities.

Our focus?

  • Clear messaging.

  • Strategic positioning.

  • Trust-driven websites and sales systems.

We work best with companies who’ve outgrown their DIY phase and are ready to own their space — with confidence, consistency, and conviction.

🧠 Not sure if your brand is helping or hurting?

Take the 2-min Brand HealthCheck Quiz before this week’s free slots fill up.