Check If You Need to Rebrand for Success: Ultimate Quiz

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Fundamenta Brand Health Check Quiz

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Brand Health Quiz

First Name

Last Name

Email Address

Company Name

Website

Find out if your brand is winning trust or leaking revenue.

A fast, no-fluff quiz for founders and operators. In 3–4 minutes, you’ll spot where clarity, consistency, proof, and differentiation are helping (or hurting) growth.

Get an instant result with next steps and resources tailored to your brand’s current stage.

How confident are you that your target audience can clearly explain what your company does after hearing about it once?

Not at all

Rarely

Mostly

Completely

When you think about your brand’s visual identity (logo, colours, fonts), do they consistently match across your website, social media, packaging and marketing materials?

Not at all

Rarely

Mostly

Completely

Do prospects quickly see a clear reason to choose you over competitors (a difference they actually care about)?

Not at all

Rarely

Mostly

Completely

Does your current messaging speak in your ideal customer’s language and priorities (what they care about today)?

Not at all

Rarely

Mostly

Completely

Do buyers trust your brand enough to move forward even when your price is higher than alternatives?

Not at all

Rarely

Mostly

Completely

Are recent sales challenges mostly due to unclear message, weak offer or a clunky buying experience—and have you fixed those causes?

Not at all

Rarely

Mostly

Completely

Does your brand feel current and relevant (not outdated) to the audience you want to win right now?

Not at all

Rarely

Mostly

Completely

Is your brand aligned with your mission/vision today (not the older version of the company)?

Not at all

Rarely

Mostly

Completely

When you enter new markets or demographics, is your positioning, offer and onboarding crystal clear to those new buyers?

Not at all

Rarely

Mostly

Completely

Do employees understand your brand values and use them to make day-to-day decisions?

Not at all

Rarely

Mostly

Completely

Does your brand help you attract and close top-tier talent (people you’re excited to hire)?

Not at all

Rarely

Mostly

Completely

After any leadership or ownership change, does your brand still feel steady, credible and directionally consistent to the market?

Not at all

Rarely

Mostly

Completely

Are negative reviews or complaints handled fast, publicly and followed by fresh positive proof that restores confidence?

Not at all

Rarely

Mostly

Completely

Is your website and social presence regularly generating meaningful engagement and qualified leads (not just likes)?

Not at all

Rarely

Mostly

Completely

Do new products or services feel like a natural fit with your brand promise and what you’re known for?

Not at all

Rarely

Mostly

Completely

Does your brand reflect current market trends in a way that feels authentic (not like you’re chasing fads)?

Not at all

Rarely

Mostly

Completely

After any PR or brand hiccup, do people clearly see what you fixed and feel their trust restored?

Not at all

Rarely

Mostly

Completely

Can a new visitor understand what you offer, who it’s for and the outcome you deliver in under 10 seconds on your site?

Not at all

Rarely

Mostly

Completely

Do your branding and customer experience consistently trigger the emotion you want (trust, excitement, reliability, relief)?

Not at all

Rarely

Mostly

Completely

Can you drive revenue without depending on discounts because your value, proof and referrals do the heavy lifting?

Not at all

Rarely

Mostly

Completely

Has your brand been refreshed within the last 3–5 years so it still looks and feels competitive in your space?

Not at all

Rarely

Mostly

Completely