Tone of Voice in Branding: How to Define and Use It Consistently Murali Krishnan 24/08/2025 In today’s digital landscape, social media streams overflow, email inboxes burst at the seams, and advertisements dominate every corner of
7 Signs Your Brand Needs a Rebranding (And What to Do Next). Murali Krishnan 24/08/2025 Your brand is out of date. A clear and compelling sign that you should consider rebranding your business is when
How Brand Strategy Differs From Marketing Strategy (And Why It Matters) Murali Krishnan 24/08/2025 Brand and marketing strategies are vital in improving performance and driving business success. But how do they differ from each
Logo Psychology: The Impact of Colors, Shapes & Fonts in Branding Murali Krishnan 18/08/2025 When you think about your favorite brands, chances are the logo is the first thing that comes to mind. A
What Is Brand Architecture? The Complete Guide to Brand Architecture Models and Frameworks Murali Krishnan 18/08/2025 If you’re building a business today, you already know how hard it is to manage multiple products, services, or sub-brands