The marketing world moves at light speed. Brands are learning to constantly course correct and be in tune with the demands of their customers and the current market trends. Adding to the complexities to the sector, the Covid 19 pandemic has changed the marketing rulebook completely. So, as 2022 comes to an end, we look back at all that made noise in the marketing sphere this year, as well as the trends that will define the coming year.
At the Wit, a branding and marketing agency in pune, we love looking at the year gone by, and predicting what the coming year will look like!
2022 Wrapped
With 2022 being the year where we had a taste of normalcy after the years of Covid, there were a lof of trends and patterns that emerged.
Check out our blog on the Social Media trends that ruled 2022!
What is the way forward?
In 2023, industry experts say that technology, coupled with in person experiences will be the clear leaders. Channeling creativity through technology, and using it to connect with people in real time is what is going to help brands reach their goals.
Here are 5 trends to look out for in 2023!
1.Social Commerce –
Creating credible, safe modes to sell online is where the money is, as they say. Through social commerce, it is easy for companies to make quick conversions. People are more likely to buy online than in person. Technology has made these transactions easier!
2.Meme Marketing –
Over the last year, we have seen big brands jump on the train of creating and sharing trending memes. Meme marketing has becoming an integral part of brand communication as it relates majorly with the younger generation, and it will only evolve in 2023. According to Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities.
“So brands should be authentic and have the right intent. To win over Gen z customers, companies need to believe in doing good for the earth instead of just chasing profits. Also, don’t be preachy. That never sits well with the under-25 audience.”
3.Augmented Reality Experiences –
The pandemic enabled a surge in a person’s online presence and E – commerce. This has made it even more important for brands to add value for in – store experiences. It’s all about encouraging physical footfall alongside online shopping. Augmented reality (AR) and other immersive experiences have become key to achieving this. And the rise in use of AR technology means consumer demand for immersive experiences will become even more mainstream in 2023.
4.Snackable, Short form videos –
It is very common for us to scroll through our reels on Instagram and Shorts on Youtube now! Many creators are innovating with shorter form, ‘snackable’ content to meet the needs of these viewers. And they’re seeing immense success.
Learn from the creators leading the way. These individuals are blazing the trail, creating fresh ways to approach each video format to authentically connect with their audiences. It’s important to leverage storytelling best practices to create highly engaging short-form video content. For example, videos should jump straight into the action. With only 10 to 60 seconds of available ad time, there’s no need to set up a premise or establish a storyline with lots of extra context. Brands don’t have to reinvent the wheel to use this newer video format.
5. Increasing tactics to create credibility –
Sugar Cosmetics Founder Vineeta Singh said: “It is very easy to create a brand, but very difficult to build one.” With brands launching daily, it’s important for brands to refocus on standinig out and building their brand. The battle is for the consumer’s mind, not just his wallet. That’s why we think that 2023 will see a returning focus on brand building. Brand trust will become an important currency, and Building brand trust means that the brand’s core purpose and working, needs to be communicated through everything that it says and does.
Marketing is fluid. And as a branding and marketing agency in pune, we believe 2023 is going to be a big year for growth and innovation!
Reach out to us for any queries or help with Marketing!
