Social Media has grown to become an indispensable Marketing Channel. Apps like Instagram, TikTok, and Snapchat are continually growing their base of users and taking advantage of the most popular trends on various social platforms is a great way for marketers to reach target audiences and expand awareness of their brands among new audiences.
As these trends are ever-changing and flowing, it’s really important for businesses to adapt to these constantly evolving trends and ensure they’re tapping into the right markets and consumers.
The Wit Agency, a social media management company in baner, has years of experience in this field. Here’s what our experts suggest!
Here are 6 trends Marketers can continue to leverage on Social Media in 2022:
Short videos will continue to dominate the Internet in 2022.
We’ve seen an influx of Short Form videos on our For You and Explore pages, even more so once the pandemic had started. Influencers and Content Creators were able to make short videos and content from their homes and had the freedom to create the content they wanted. As a result, most of the trends on social media will be around video content, and companies will try to jump on the bandwagon to discuss issues relevant to their business with users.
TikTok is going to dominate the Social Media space
While Instagram has held the #1 spot in Social Media Marketers’ hearts the last few years, all of that is changing now. TikTok surpassed the 1 billion user mark in September 2021. That makes it the 7th most popular Social media network in the world. While most businesses continue to invest and trust in networks like Facebook and Instagram, there is a steady increase of trust and reliability associated with TikTok, as it is considered quite effective in reaching business goals. TikTok introduced several helpful business tools in 2020 and 2021, including business profiles, ads, and a creator marketplace. This could be why businesses are feeling more optimistic about it this year.
Shoppers will expect to buy your products directly off of Social Media.
Before the Pandemic, shopping directly off of Social Media was considered to be untrustworthy and unreliable. But increased social media consumption combined with stay-at-home mandates created the perfect conditions for a social shopping explosion. There proceeded to be an increase in transparency from small and large businesses as well. 81% of shoppers were already using social media to discover new brands and research products before the pandemic. Many businesses have figured out that letting these users checkout in the same app just makes sense.
Social Media will be the space to address any and all concerns.
Between lockdowns, halting global supply chains, and labor shortages, consumers have had more urgent questions for businesses than ever before. And they’ve discovered they can get answers to those questions more conveniently using social media. With Q&As, polls and Live interactions on the rise, users do not feel the need to give businesses a call anymore. This would be a great time to start thinking about a Social Media Customer Care Strategy as a Marketer!
Immersive AR and VR experiences through Social Media
Marketers can create experiential campaigns that leverage augmented reality and virtual reality technologies to engage seamlessly with consumers in the environment they are in. Marketers will deliver these enhanced experiences throughout the consumer journey, from engaging with users during gaming to interactive campaigns to 3D shopping.
Consumers will crave snackable content.
To start off with, what is Snackable Content, you ask? Snackable content is straightforward, short-form, easily digestible content that lends itself to being passively consumed and shared on social media. Social media management company in baner promote short-form content even more now. It tends to be visually engaging, can be posted consistently, and is often used to support overarching campaigns. As social media attention spans continue to shrink and more people scroll endlessly through feeds while bored at home, don’t expect snackable content to lose steam anytime soon.
As a business, the best thing you can do is to continue to research trends, online consumer behaviours, and your team’s social media data to determine which trends or strategies to lean into or how to navigate unprecedented online scenarios.
Contact us through our website to see how we have helped businesses and brands continually grow using these strategies and tools, and how we can help you as well!
