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Thrivent Capital

How Thrivent Capital Transformed Its Brand and Secured Multi-Million Dollar Deals



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Executive Summary

Transforming Brand Identity for Strategic Growth

Thrivent Capital, a leader in Structured Finance and Investment Banking, partnered with us to revamp their brand identity and marketing collateral. Specializing in Public Enterprises and Social Benefit Enterprises, Thrivent Capital needed a cohesive brand to reflect their expertise in debt structuring, securitization, and capital market transactions. We delivered a refreshed brand identity, consistent marketing materials, and a professional website, resulting in significant business achievements, including closing over 13 multi-million dollar deals and securing a $2.1 million deal in London.

Services Provided

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Overcoming Branding and Marketing Hurdles

  • Defining the brand’s unique value proposition, resonating with clients, and avoiding alienation of existing customers.
  • Differentiating from competitors, ensuring consistency, and updating messages to reflect market conditions.
  • Identifying and reaching the ideal customer segment, engaging high-value prospects, and converting interest into sales.
  • Positioning effectively in a niche market, adapting to market changes, and clear communication of brand positioning.
  • Maintaining consistency across platforms and international markets, adherence to guidelines, and updating brand elements.
  • Creating a distinctive brand identity, evolving design trends, and balancing modern with timeless elements.
  • Designing effective materials, ensuring consistency, and keeping materials updated.


Strategic and Consistent Rebranding

  • Branding and Rebranding: Conducted market research, developed a strategic rebranding plan, and communicated changes effectively.
  • Brand Messaging: Developed core brand messages, implemented a brand management system, and regularly reviewed messaging.
  • Attracting the Right Client: Utilized data analytics, leveraged content marketing, and focused on personalized marketing.
  • Brand Positioning: Conducted competitive analysis, engaged in market research, and developed clear positioning statements.
  • Brand Consistency: Created comprehensive brand guidelines, implemented training, and established a brand management team.
  • Brand Identity Design: Worked with professional designers, conducted brand audits, and ensured versatile brand identity elements.
  • Marketing & Sales Material Design: Developed unified design templates, established a review process, and regularly audited materials.
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Implementation & INTEGRATION

Seamless Brand Transformation

We conducted thorough research, collaborated closely with the client, and integrated the new brand identity across all platforms. We designed and delivered marketing collateral and a corporate deck, meeting the needs of Thrivent Capital’s founders and managing directors.


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Results and IMPACT

Significant Business Growth

  • 13+ Multi-million Dollar Deals Closed in 2023-24
  • $2.1 Million Deal Secured in London
  • Ongoing Client Reliance for Marketing and Technical Consultations

The redefined brand identity and consistent marketing collateral have significantly enhanced Thrivent Capital’s credibility and contributed to substantial business growth and success.

Don't let another day go by with a mediocre brand. Transform it into a market leader.

Book Your FREE LEGACY BRAND AUDIT now and take the first step towards building a brand that commands attention.

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