LEGACY Branding & WEBSITE
Thrivent Capital
How Thrivent Capital Transformed Its Brand and Secured Multi-Million Dollar Deals
Industry
- Corporate Finance & Investments
Industry
- Singapore | London | India
Executive Summary
Transforming Brand Identity for Strategic Growth
Thrivent Capital, a leader in Structured Finance and Investment Banking, partnered with us to revamp their brand identity and marketing collateral. Specializing in Public Enterprises and Social Benefit Enterprises, Thrivent Capital needed a cohesive brand to reflect their expertise in debt structuring, securitization, and capital market transactions. We delivered a refreshed brand identity, consistent marketing materials, and a professional website, resulting in significant business achievements, including closing over 13 multi-million dollar deals and securing a $2.1 million deal in London.
Services Provided
- Brand Positioning
- Brand Messaging
- Brand Identity Revamp
- Pitch Deck & Collaterals
- Website
THE CHALLENGE
Overcoming Branding and Marketing Hurdles
- Defining the brand’s unique value proposition, resonating with clients, and avoiding alienation of existing customers.
- Differentiating from competitors, ensuring consistency, and updating messages to reflect market conditions.
- Identifying and reaching the ideal customer segment, engaging high-value prospects, and converting interest into sales.
- Positioning effectively in a niche market, adapting to market changes, and clear communication of brand positioning.
- Maintaining consistency across platforms and international markets, adherence to guidelines, and updating brand elements.
- Creating a distinctive brand identity, evolving design trends, and balancing modern with timeless elements.
- Designing effective materials, ensuring consistency, and keeping materials updated.
THE SOLUTION
Strategic and Consistent Rebranding
- Branding and Rebranding: Conducted market research, developed a strategic rebranding plan, and communicated changes effectively.
- Brand Messaging: Developed core brand messages, implemented a brand management system, and regularly reviewed messaging.
- Attracting the Right Client: Utilized data analytics, leveraged content marketing, and focused on personalized marketing.
- Brand Positioning: Conducted competitive analysis, engaged in market research, and developed clear positioning statements.
- Brand Consistency: Created comprehensive brand guidelines, implemented training, and established a brand management team.
- Brand Identity Design: Worked with professional designers, conducted brand audits, and ensured versatile brand identity elements.
- Marketing & Sales Material Design: Developed unified design templates, established a review process, and regularly audited materials.
Implementation & INTEGRATION
Seamless Brand Transformation
We conducted thorough research, collaborated closely with the client, and integrated the new brand identity across all platforms. We designed and delivered marketing collateral and a corporate deck, meeting the needs of Thrivent Capital’s founders and managing directors.
Deliverables
- Legacy Brand Guide
- Cohesive Brand Identity
- Corporate Deck
- Presentation Design
- Website
Results and IMPACT
Significant Business Growth
- 13+ Multi-million Dollar Deals Closed in 2023-24
- $2.1 Million Deal Secured in London
- Ongoing Client Reliance for Marketing and Technical Consultations
The redefined brand identity and consistent marketing collateral have significantly enhanced Thrivent Capital’s credibility and contributed to substantial business growth and success.