05 / Studio Notes

Notes fromthe studio.

Overhead flat-lay of four blank panels in a grid on grey concrete with a steel ruler, one panel blue — four surfaces laid out for audit.

MAY 27, 2026 · 8 MIN

What we measure in the 48-hour audit, and why.

The Brand Trust Audit takes 48 hours and reviews four surfaces: website, deck, LinkedIn, and one nominated proposal. Here is exactly what we look at, and why each item earns its place.

Read the full note →

High-contrast monochrome export container terminal at dawn, gantry cranes on the horizon, a single blue container the only colour in the frame.

Industry Notes

MAY 20, 2026 · 8 MIN

Chemicals & process: the compliance buyer reads the footer first.

Notes are nice. The audit is the assignment.

We will read these notes back to your own surfaces. Forty-eight hours, one trust score, one kill list, one set of corrections.

Notes fromthe studio.

What we measure in the 48-hour audit, and why.

Why Indian manufacturing brands lose export tenders before pricing.

Brand is decision clarity. Everything else is decoration.

The trust score is not a vibe. It is a checklist.

Your sales head should not be the first brand audit reader.

Sector-of-one. When 'a one-stop shop' starts costing you.

The proposal cover is the brand. Everything else follows.

Why we publish the audit. The PDF as accountability.

Chemicals & process: the compliance buyer reads the footer first.

Notes are nice. The audit is the assignment.